3554 Advertising and marketing associate professionals

In short

• ONS unit group 3554, in minor group 355 (Sales, marketing and related associate professionals) and major group 3 (Associate professional occupations).
• Appendix Skilled Occupations (figures as at 3 August 2026, re-checked 26 October 2026): Transitional tables only: Table 1a, Table 2aa.
• Going rate as the tables print it:
  • Table 1a, Going rate (SW – options A and D): £33,400 (£17.13 per hour)
  • Table 2aa, Going rate (SW – options F and I, GBM and SCU): £26,300 (£13.49 per hour)

What the ONS says

Description

Advertising and marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.

Typical entry routes

There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society.

Tasks

• discusses business methods, products or services and targets customer group with employer or client to identify marketing requirements
• collates and interprets findings of market research and presents results to clients
• through market research, discusses possible changes that need to be made in terms of design, price, packaging, promotion etc
• develops digital marketing strategies, such as the use of social media, to promote products, brands or services and presents options to the client
• briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications

Related job titles

• Brand ambassador
• Business development executive
• Fundraiser
• Marketing consultant
• Marketing executive

ONS note: Unit group title was Marketing associate professionals (version V7).

What the Appendix Skilled Occupations says

The Appendix lists this code in the tables below, with the tables’ own caption and the row as printed. Read the full table, and any condition in it, on GOV.UK.

Table 1a: Additional eligible SOC 2020 occupation codes and related going rates for Skilled Worker applicants granted permission under the rules in place before 22 July 2025

SOC 2020 occupation code

3554 Advertising and marketing associate professionals

Examples of related job titles (non-exclusive)

• Advertising and marketing executives
• Fundraisers
• Market researchers (excludes interviewers)
• Marketing associate professionals not elsewhere classified

Going rate (SW – options A and D)

£33,400 (£17.13 per hour)

90% of going rate (SW – option B)

Not applicable

80% of going rate (SW – option C)

Not applicable

70% of going rate (SW – option E)

£33,400 (£17.13 per hour)

Eligible for PhD points (SW)?

No

Table 2aa: Additional eligible SOC 2020 occupation codes and related going rates for Skilled Worker applicants granted permission under the rules in place before 22 July 2025

SOC 2020 occupation code

3554 Advertising and marketing associate professionals

Equivalent SOC 2010 occupation code(s)

3412, 3416, 3543, 4151, 7215

Examples of related job titles (non-exclusive)

• Advertising and marketing executives
• Fundraisers
• Market researchers (excludes interviewers)
• Marketing associate professionals not elsewhere classified

Going rate (SW – options F and I, GBM and SCU)

£26,300 (£13.49 per hour)

90% of going rate (SW – option G)

Not applicable

80% of going rate (SW – option H)

Not applicable

70% of going rate (SW – option J, GTR)

£25,000 (£12.82 per hour)

Eligible for PhD points (SW)?

No

Other unit groups in minor group 355

• 3551 Buyers and procurement officers
• 3552 Business sales executives
• 3553 Merchandisers
• 3555 Estate agents and auctioneers
• 3556 Sales accounts and business development managers
• 3557 Events managers and organisers

Sources

Occupation text: Office for National Statistics, SOC 2020 Volume 1: structure and descriptions of unit groups (file dated 27 August 2026, version V13). Contains public sector information licensed under the Open Government Licence v3.0. Open Government Licence v3.0. Tables: Home Office, Immigration Rules Appendix Skilled Occupations on GOV.UK, page updated 3 August 2026; re-checked against the page updated 8 October 2026 on 26 October 2026, tables unchanged.

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