1132 Marketing, sales and advertising directors

In short

• ONS unit group 1132, in minor group 113 (Functional managers and directors) and major group 1 (Managers, directors and senior officials).
• Appendix Skilled Occupations (figures as at 3 August 2026, re-checked 26 October 2026): On the list: Table 1, Table 2.
• Going rate as the tables print it:
  • Table 1, Going rate (SW – options A and D): £87,300 (£44.77 per hour)
  • Table 2, Going rate (SW – options F and I, GBM and SCU): £60,000 (£30.77 per hour)

What the ONS says

Description

Marketing, sales and advertising directors plan, organise and direct advertising campaigns and market research and formulate and implement an organisation’s marketing, sales and social media policies.

Typical entry routes

Entry is generally via career progression from related occupations (e.g. marketing manager, advertising accounts manager, sales manager), although in practice most will hold a degree. Professional qualifications are also available and off and on-the-job training is possible. Entrants to professional qualifications from relevant bodies (such as the Chartered Institute of Marketing) require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience.

Tasks

• liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives
• discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products
• defines target group for advertising campaigns and implements strategy through appropriate media planning work
• conceives advertising campaigns to impart the desired product image in an effective and economical way
• examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities
• controls the recruitment and training of staff
• stays abreast of changes in market trends and advertising rates
• produces and/or assesses reports and recommendations concerning marketing, advertising and sales strategies

Related job titles

• Account director (advertising)
• Commercial director
• Marketing director
• Media director
• Sales director

What the Appendix Skilled Occupations says

The Appendix lists this code in the tables below, with the tables’ own caption and the row as printed. Read the full table, and any condition in it, on GOV.UK.

Table 1: Eligible SOC 2020 occupation codes and related going rates based on median Annual Survey of Hours and Earnings (ASHE) data

SOC 2020 occupation code

1132 Marketing, sales and advertising directors

Examples of related job titles (non-exclusive)

• Advertising and marketing directors
• Sales directors
• Marketing, sales and advertising directors not elsewhere classified

Going rate (SW – options A and D)

£87,300 (£44.77 per hour)

90% of going rate (SW – option B)

£78,600 (£40.31 per hour)

80% of going rate (SW – option C)

£69,800 (£35.79 per hour)

70% of going rate (SW – option E)

£61,100 (£31.33 per hour)

Eligible for PhD points (SW)?

Yes

Table 2: Eligible SOC 2020 occupation codes and related going rates based on 25th percentile Annual Survey of Hours and Earnings (ASHE) data

SOC 2020 occupation code

1132 Marketing, sales and advertising directors

Equivalent SOC 2010 occupation code(s)

1132, 1134

Examples of related job titles (non-exclusive)

• Advertising and marketing directors
• Sales directors
• Marketing, sales and advertising directors not elsewhere classified

Going rate (SW – options F and I, GBM and SCU)

£60,000 (£30.77 per hour)

90% of going rate (SW – option G)

£54,000 (£27.69 per hour)

80% of going rate (SW – option H)

£48,000 (£24.62 per hour)

70% of going rate (SW – option J, GTR)

£42,000 (£21.54 per hour)

Eligible for PhD points (SW)?

Yes

Other unit groups in minor group 113

• 1131 Financial managers and directors
• 1133 Public relations and communications directors
• 1134 Purchasing managers and directors
• 1135 Charitable organisation managers and directors
• 1136 Human resource managers and directors
• 1137 Information technology directors
• 1139 Functional managers and directors n.e.c.

Sources

Occupation text: Office for National Statistics, SOC 2020 Volume 1: structure and descriptions of unit groups (file dated 27 August 2026, version V13). Contains public sector information licensed under the Open Government Licence v3.0. Open Government Licence v3.0. Tables: Home Office, Immigration Rules Appendix Skilled Occupations on GOV.UK, page updated 3 August 2026; re-checked against the page updated 8 October 2026 on 26 October 2026, tables unchanged.

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